What You Missed NOT Being an Amazon Prime Day Freight Hauler

Published on 14 July 2025 at 14:22

What You Missed As an Amazon Prime Day Contractor

If you  are not familiar hauling freight during Amazon Prime Day (July 8–11, 2025) as a Relay driver, here’s a look at what you missed out on—and why you need to start your box truck business today. 

 What You Missed Out On as a Relay Driver

1. Surge in Load Volume (More Than Double) 

Amazon Relay typically offers 15,000–18,000 loads daily.
During Prime Day 2025? Up to 30,000+ loads per day.

You missed:

  • Higher availability of spot loads, block bookings, and short-term contracts

  • More regional and last-mile warehouse-to-warehouse runs

  • Increased bidding opportunities on auction lanes

2. Premium Payouts

High demand means premium rates—especially for drivers who:

  • Ran overnight

  • Picked up last-minute loads

  • Accepted high-volume warehouse hubs (like ONT8, MDW2, ATL6)

You missed:

  • Surge pricing (some lanes paid 1.5x–2x more than usual)

  • Bonuses for early arrival and completion

  • Backhaul routes offering extra pay

3. Prime Performance Ratings Boost

Amazon uses Prime Day to monitor performance and reward top drivers.
Contract opportunities, tier perks, and preferred load access often follow.

You missed:

  • A chance to level up your internal performance metrics

  • Priority placement for Q4/holiday contract awards

  • Higher tier ranking for fall peak freight

4. Driver Discounts and Support Perks

Amazon sweetened the deal for Prime Day participants:

  • Up to 25% off fuel via Relay Fuel Program

  • Tire and maintenance discounts for fleet operators

  • Exclusive contract invites for high-volume lanes

You missed:

  • Fleet savings

  • New contract doors opening (for consistent Prime Day performers)

5. First Dibs on New Tools & Features

Amazon tests new tech and route mapping tools with active Prime Day carriers.

You missed:

  • Early access to in-app live chat and troubleshooting

  • Updated predictive ETA tracking

  • Route bundling (grouped loads from the same origin)

 Real Talk: Why It Matters

“Prime Day is a stress test—and a spotlight,” one veteran Relay fleet owner said.
“You either level up or get left out.”

Want In Next Time? Here's What To Do:

  • Get Amazon Relay–ready: MC/DOT active, insurance compliant

  • Get Ready for October. 

  • Train your drivers to deliver on-time, scan properly, and stay flexible

  • Set alerts in the Relay app so you don’t miss hot loads

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